New URL... who’s this? Extend’s new home at Extend.com

Woodrow H. Levin
October 28, 2019

You might have noticed that Extend upgraded our online presence last week from HelloExtend.com to Extend.com

Every week of a startup is exciting and has its fair share of twists and turns; however, last week was an unexpectedly big one for us. We were able to purchase the domain Extend.com.

Why are we so excited to be able to call Extend.com our new home? Thanks for asking…here are three key reasons why:

  1. Customer focus: Extend is focused on building the premier brand in the extended warranty and protection plan industry - think AppleCare for everything. In doing so we put our customers’ experience first. Making sure customers who have bought a protection plan from Extend know where to go when they need us is paramount.
  2. Brand building: Think of all the iconic companies that you interact with on a daily basis - Facebook, Google, Apple, Starbucks, Chase and more. All these brands live online at a domain that is their exact name. Although Facebook’s address was thefacebook.com for a bit before they had their drop the “The” moment.
  3. It just feels right: HelloExtend.com wasn’t bad, but it just didn’t feel professional and polished enough for the size and scope of the company we are, and the company we are building. Data drives most of our decisions at Extend, but sometimes you just have to go with your gut.

The transaction started late on a Saturday night, and took less than 48 hours to complete. We bought the domain from James Booth and his brother. They were professional, and a pleasure to work with.

Kudos to the Extend team for moving the site to it’s new home so quickly last Monday morning!

As always we are hiring full stack Javascript engineers, product, designers, customer success, and more in our San Francisco office. Interested…please get in touch!

Woodrow H. Levin
Woodrow is a co-founder of Extend, and its CEO. He has built multiple startups over the past 20 years, and sits on the Board of Directors of DraftKings.

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