1. Managing Your Information Preferences 

You may opt out of receiving marketing e-mails from us by using the unsubscribe link in the relevant email.  If you have questions regarding this Privacy Policy, please e-mail us at privacy@extend.com.  
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California Consumers: If you are a California consumer, for more information about your privacy rights, please see the section of this Privacy Policy called “California Consumer Privacy Statement”.

Canadian Consumers: If you are a Canadian consumer, for more information about your privacy rights, please see the section of this Privacy Policy called “Canadian Consumer Privacy Statement”.

2. Information We Obtain 

We may obtain certain personal information about you that you choose to provide to us, including any information you choose to include in your account or in communications with us. We also collect personal information from merchants and partners who offer our protection plans on their websites or other distribution channels.  The personal information we obtain includes:
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• Contact information, such as name, email and postal address, and phone number; 
  
• Information about the product covered by your Extend plan, such as the type of product, the product’s serial number, the date and amount of the purchase, and the manufacturer; 
  
• Information about your Extend protection plan, such as your protection plan ID, the type of plan you purchased, and the duration and coverage of your plan;
  
• Claims information, such as your claim ID, a description of the nature and cause of the issue with the product, and claim status and disposition;
  
• Other personal information you provide to us, such as through emails, phone conversations, or online chats.
  

When you interact with our Services, we obtain certain information by automated means, such as cookies, web server logs, web beacons, and other technologies.  A “cookie” is a small text file placed on your computer to identify your computer and web browser.  A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and cookies and may be used to transmit information collected through cookies back to a web server.  We use these automated technologies on the Services to collect information about your devices, browsing actions, and usage patterns.  The information we obtain in this manner may include the type of web browser you use, your device identification information, your IP address, the pages you view, and the time and duration of your visits to the Site.  We use this information to help us understand how people use the Services, and to enhance the Services we offer. These technologies help us (1) remember your information so you do not have to re-enter it; (2) track and understand how you use and interact with the Services; (3) tailor the Services around your preferences; (4) measure the usability of the Services and the effectiveness of our communications; and (5) otherwise manage and enhance our Services, and help ensure they are working properly.  We also use these technologies as described in the Advertising and Online Tracking Section of this Privacy Policy.  
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Most web browsers are initially set up to accept cookies.  You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent.  Please note, however, that certain features of the Services may not work if you delete or disable cookies.  
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Our Site is not designed to respond to “Do Not Track” signals from browsers.  

We use third-party analytics services on our Services, such as Google Analytics and Hotjar.  The information we obtain through the Services may be disclosed to or collected directly by these services.
To learn more about Google Analytics, please visit https://www.google.com/policies/privacy/partners/.  For further details about Hotjar, visit https://help.hotjar.com/hc/en-us/categories/115001323967-About-Hotjar.

You may see our ads on other websites because we use third-party ad services.  Through such ad services, we can tailor our messaging to users considering demographic data, users’ inferred interests and browsing context.  These companies may collect and use certain information (e.g., click stream information, web browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to the Site and other websites, and they may track your activity across different websites and over time to provide advertising tailored to your individual interests.  These companies use cookies and other automated technologies to collect this information both on our Site and the websites of our affiliates and subsidiaries, and on third-party websites that participate in these ad services.  This process also helps us track the effectiveness of our marketing efforts.  
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To learn how to opt-out of interest-based advertising, www.aboutads.info/choices, http://www.networkadvertising.org/choices/, and http://preferences-mgr.truste.com/.  

3. How We Use the Information We Obtain 

We use the personal information we obtain about you to: 

• Provide our Services, and manage our relationship with you;
  
• Establish and manage your account with us, and identify and authenticate you so you can access and use our Services;
  
• Process and fulfill claims and orders in connection with our Services;
  
• Personalize your experience with our Services;
  
• Increase and maintain the safety and security of our Services and prevent misuse;
  
• Communicate with you (including providing you with offers and other communications about our Services) and provide customer support;
  
• Manage career opportunities at Extend;
  
• Operate, evaluate and improve our Services (including managing the Services, developing new services and offerings; enhancing and improving our Services; managing our communications; analyzing our Services; performing data analytics; and performing accounting, auditing and other internal functions); 
  
• Protect against, identify and prevent fraud and other criminal activity, claims and other liabilities; and
  
• Comply with and enforce applicable legal and regulatory requirements, industry standards, and our policies and terms.
  

We also may use the information in other ways for which we provide specific notice at the time of collection, and obtain consent to the extent required by law.

4. Information We Share 

We share the information we obtain about you with our affiliates and subsidiaries.  We also share the information we obtain with insurance companies and the  merchant or partner from which you purchased a product to offer, provide and administer our Services.  In addition, we share the information we obtain about you with service providers and other entities to perform certain services on our behalf, such as hosting and maintenance of our databases and Site, data storage and management, and marketing and promotions.  We do not authorize our service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal and regulatory requirements.  
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In addition, we may disclose personal information (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) in response to lawful requests by government agencies, such as law enforcement authorities; (3) to establish, exercise, or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss, or to protect the safety, property, or rights of Extend or of any third party; (5) in connection with an investigation of suspected or actual illegal activity; or (6) otherwise with your consent.
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We reserve the right to transfer any personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution, or liquidation).

5. Personal Information You Make Available to Others 

By using the Services you may make certain of your personal information available to others.  For example, when you post a service rating or a photo on the Site, other users may see your name (first name and last name initial), the city you live in and other information that you choose to make available to others.  Please be aware that whenever you share information on any public area of the Services, that information may be accessed by others.

6. How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to protect personal information we obtain through the Services against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

7. Other Online Services and Third-Party Features

For your convenience and information, our Services may contain links to other online services, and may include third-party features such as apps, tools, widgets, and plug-ins.  Our Services also may allow others to send you such links.  These online services and third-party features may be owned and operated by third parties that are independent of us.  A link to a third party’s online service or feature does not mean that we endorse it or that we are affiliated with it.  The information practices of the relevant third parties, including information they may collect about you, are subject to the privacy notices of these parties, which we strongly suggest you review.  We are not responsible for the content or privacy practices of any websites, apps or services that are not owned or controlled by Extend.

8. Children’s Privacy

The Services are intended for users who are of the age of majority in their jurisdiction of residence.  We do not knowingly collect personal information from children under the age of 13.  If we become aware that we have inadvertently received personal information from a child under the age of 13, we will delete such information from our records.

9. Data Transfers 

We may transfer the personal information we obtain about you to the United States or other countries which may not have the same data protection laws as the country in which you initially provided the information.

10. Privacy Policy Changes

We may update this Privacy Policy from time to time and without prior notice to you to reflect changes in our personal information practices.  We will indicate at the top of this Privacy Policy when it was most recently updated.

11. Contact Us

If you have any questions or comments about this Privacy Policy, you may contact us at privacy@extend.com.

1. Notice of Collection and Use of Personal Information  

We may collect (and may have collected during the 12-month period prior to the effective date of this  Statement) the following categories of personal information about you:  

• Identifiers: identifiers such as a real name, unique personal identifier (such as a device identifier; cookies, beacons, pixel tags, mobile ad identifiers and similar technology; customer number, unique pseudonym, or user alias; telephone number and other forms of persistent or probabilistic identifiers), online identifier, internet protocol address, email address, and other similar identifiers;
• Additional Data Subject to Cal. Civ. Code § 1798.80: signature, insurance policy number; 
  
• Commercial Information: commercial information, including records of personal property, products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies;
  
• Online Activity: Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or advertisements; 
  
• Sensory Information: audio, electronic, and similar information;  
  
• Inferences: inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
  

We may use (and may have used during the 12-month period prior to the effective date of this Statement) your personal information for the purposes described in our Privacy Policy and for the following business purposes specified in the CCPA: 
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• Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytics services, or providing similar services;
  
• Auditing related to a current interaction with you and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance;
  
• Short-term, transient use, including, but not limited to, the contextual customization of ads shown as part of the same interaction;
  
• Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity;
  
• Debugging to identify and repair errors that impair existing intended functionality;
  
• Undertaking internal research for technological development and demonstration;
  
• Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us.
  

2. Sources of Personal Information  

During the 12-month period prior to the effective date of this Statement, we may have obtained personal information about you from the following categories of sources: 

• Directly from you, such as when you provide us information in connection with our Services;
  
• Your devices, such as when you visit our Site;
  
• Our merchants and partners, who offer or facilitate the offer of our protection plans;
  
• Insurance companies, who underwrite or support the protection plans we offer;
  
• Our affiliates and subsidiaries;
  
• Vendors who provide services on our behalf; 
  
• Online advertising services and advertising networks;
  
• Data analytics providers;
  
• Government entities;
  
• Operating systems and platforms; and
  
• Social networks.
  

3. Sale of Personal Information  

We do not sell personal information in exchange for monetary consideration. We may allow certain third parties (such as certain advertising partners) to collect your personal information via automated technologies on our Services in exchange for non-monetary consideration (such as an enhanced ability to serve you content and advertisements that may be of interest to you). You have the right to opt out of this disclosure of your information, as detailed below. During the 12-month period prior to the effective date of this Statement, we may have sold the following categories of personal information to online advertising services and advertising networks:

• Identifiers
  
• Commercial information
  
• Online Activity
  
• Inferences
  

We do not sell the personal information of minors under 16 years of age without affirmative authorization if we have actual knowledge of the individual’s age.

4. Sharing of Personal Information  

During the 12-month period prior to the effective date of this Statement, we may have shared your personal information with certain categories of third parties, as described below.
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We may have disclosed the following categories of personal information about you for a business purpose to the following categories of third parties:  

In addition to the categories of third parties identified above, during the 12-month period prior to the effective date of this Statement, we may have shared personal information about you with government entities.

5. California Consumer Privacy Rights  

You have certain choices regarding your personal information, as described below. 

• Access: You have the right to request, twice in a 12-month period, that we disclose to you the personal information we have collected, used, disclosed and sold about you during the past 12 months.  
  
• Deletion: You have the right to request that we delete certain personal information we have collected from you. 
  
• Opt-Out of Sale: You have the right to opt-out of the sale of your personal information.
  

How to Submit a Request. To submit an access or deletion request, please click the "Submit a Request" link below or email us at privacy@extend.com.  To submit a request as an authorized agent on behalf of a consumer, please email us at privacy@extend.com.  To opt out of the sale of your personal information, please click the "Do Not Sell My Personal Information" link below or email us at privacy@extend.com.  For questions or concerns about our privacy policies and practices, please contact us as described in the “Contact Us” section of our Privacy Policy.

Verifying Requests. To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with your request.  If you have an account with us, we may verify your identity by requiring you to sign in to your account.  If you do not have an account with us and you request access to or deletion of your personal information, we may require you to provide certain information to verify your identity, such as your name, email address, phone number, postal address and Extend contract ID number.  In addition, if you do not have an account and you ask us to provide you with specific pieces of personal information, we may require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request.  

‍Additional Information.  If you choose to exercise any of your rights under the CCPA, you have the right to not receive discriminatory treatment by us.  To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.  

Personal Information. Under the Personal Information Protection and Electronic Documents Act (Canada) and substantially similar provincial privacy laws (collectively, “Canadian Privacy Laws”) personal information means any information about an identifiable individual, which includes the information described above in this Privacy Policy as personal information. 

Consent. By providing your personal information to us, you agree that we may collect, use, disclose, retain and otherwise process your personal information as described in this Privacy Policy. Under Canadian Privacy Laws, you have the right to withdraw your consent at any time to our collection, use or disclosure of your personal information, subject to reasonable prior notice and applicable legal and contractual restrictions.  Depending on the nature of the personal information for which you choose to withdraw your consent, if you do withdraw your consent, we may not be able to provide our products and services to you.  If you withdraw your consent in respect of any personal information that has been provided to third parties, we will advise such third parties of your withdrawal to the extent required by Canadian Privacy Laws.
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Your Rights.  Canadian Privacy Laws provide individuals in Canada with the following rights:

• To be informed about the personal information that we hold about you;
  
• To receive an accounting of the third parties to whom we have disclosed your personal information;
  
• To access the personal information we maintain about you;
  
• To be provided with information about how we process your personal information;
  
• To correct or supplement your personal information where you can demonstrate that it is inaccurate or incomplete;
  
• Where appropriate, to have your corrected or supplemental personal information transmitted to third parties who have had access to your personal information.
  

To exercise the above rights or to submit a request on behalf of a consumer, please email us at privacy@extend.com. We will request information from you to verify your identity and/or authority to act on behalf of a consumer.  For questions or concerns about our privacy policies and practices, please contact us as described in the “Contact Us” section of our Privacy Policy. We will consider and process your request within a reasonable period of time and in any event within thirty days of receipt or such longer time as we may be permitted under Canadian Privacy Laws.  Please be aware that your right to access, correct or supplement your personal information is not absolute and that, under certain circumstances, Canadian Privacy Laws may permit us to refuse your request.  If we do refuse your request, we will explain why.

Data Retention. Except as otherwise permitted or required by Canadian Privacy Laws or other applicable Canadian laws or regulations, we will only retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under some circumstances we may anonymize your personal information so that it can no longer be associated with you. We reserve the right to use such anonymous data for any legitimate business purpose without further notice to you or your consent.