Network Operator Case Study
A large MSO with content rights and existing video provisioning systems needed a single asset management and publishing platform to integrate their efforts and take advantage of broadband distribution. They wanted a platform that would give them ultimate control over the end-user experience, was flexible enough to adapt to a changing market and could scale to meet future business needs.
OpenCASE delivered on all of the following objectives of the service:
- A system that they could completely control
- A single management and workflow interface for assets
- The ability to integrate with and leverage existing systems
- A client application that would allow for any interface - web, player - while enabling user authentication, licensing, download management and reporting
- Handle metadata, productization, distribution
- Reduce overhead through automation
- A company with proven experience in the digital content business
Key Benefits of ExtendMedia's solution are as follows:
On Premises Enterprise License Integration
Integrated with existing subscriber management, billing and publishing (CMS) systems; integrated with a custom-built Flash™ player
Process Automation and Workflow
Profiles were customized once with the MSO's custom paths and settings, to allow for automated ingestion, encoding, encryption, and distribution; a visual snap shot of the asset processing workflow through the Production Control interface allows problems to be rapidly identified and solved as they arise
Flexible Productization / Business Rules
Free offering for high-speed broadband subscribers (utilizing extensive authentication), download-to-own for non-subscribers; ability to introduce new business models to meet changing market needs and raise subscriber revenue (ad-supported, pay per view, rental, subscription, etc.); ability to define service tiers matching existing customer segmentation
Syndication Capabilities
The MSO uses OpenCASE to publish content out to multiple affiliate networks, saving money and duplication of effort
Ownership of the End-User Experience
ExtendMedia built a custom branded Flash™ player and web storefront and integrated it with the Media Agent and the MSO's CMS; deliver content, licenses, customer messaging, manage content expiry and license revocation; support multiple services / storefronts with one client application
For this client and their extensive existing systems and established brand, ExtendMedia delivered full integration and end-user control through an enterprise license. Only with OpenCASE can you be confident that you have the control and scale that you need to meet the demands of your growing business.
