Media Company Case Study
A primary creator and distributor of TV shows approached ExtendMedia to distribute their content directly to consumers over broadband. Without existing subscriber management, billing, asset management, distribution partnerships etc, the CSP approached ExtendMedia to handle their service from end to end as a fully outsourced, ASP offering.
Certain considerations were paramount in getting the service up and running:
- Extending their consumer brand(s) through a reliable and useful service
- Choosing technology that allowed the service to scale over time
- Becoming operational quickly without prohibitive cost
With OpenCASE, ExtendMedia was able to meet all infrastructure and functionality needs, provide a vehicle for building out their online brand, and meet the stringent time-to-market requirements.
Key Benefits of ExtendMedia's solution are as follows:
Delivered Custom Solution in Short Timeframe
Delivered end-to-end ASP service, including asset management, content publishing and digital storefront; introduced workflow automation using customizable Profiles for each stage (e.g. ingestion, encoding, encryption and productization); ability to migrate to full enterprise license as the service grows
Enabled Ownership of the End-User Experience
All customer facing elements - media player, digital storefront (2' & 10'), download manager - customized to reflect CSP’s brand; OpenCASE Storefront Publisher handles publishing needs and provides on-the-fly flexibility to modify editorial touts, navigation etc.; securely deliver content, licenses, customer messaging, and manage content expiry and license revocation via the OpenCASE Media Agent
Provided Customer Care Tools
Enable customer care including re-initiating failed downloads, re-issuing licenses, issuing refunds and more via the OpenCASE Entitlement Manager; provided thorough documentation and technical training for all OpenCASE components
Utilize Flexible Business Rules
Employ OpenCASE’s built-in flexibility to meet changing business needs and raise revenue - from ad-supported models to innovative product packaging using coupons / discounts; provides geo-filtering for the CSP to target defined regional geographies
With ExtendMedia, you can get up and running quickly with our fast-deployment ASP, or choose a full enterprise license to bring operations in-house. Only with OpenCASE can you be confident that you have the control and scale that you need to meet the demands of your growing business.
