OpenCASE AdBridge™
ExtendMedia’s OpenCASE AdBridge leverages OpenCASE’s end-to-end digital media delivery architecture and overcomes the limitations of today’s streaming-only ad-supported services, which include: low quality streamed video content; no offline or “disconnected” support; no dynamic ad targeting; an inability to “refresh” burned-in advertising; no portable device support; limited advertising inventory and low CPMs. OpenCASE AdBridge enables service operators to offer premium, high quality download services, with targeted and dynamic advertising.
Online video consumption is growing dramatically with more than 40% of internet traffic today coming from video downloads. This incredible growth has created untapped revenue opportunities for content owners and video device manufacturers to drive significant advertising revenue from their video service offerings -- at CPM rates up to 50% higher than streaming offerings. This requires, however, the rules enforcement, targeting capabilities and dynamic campaign management that advertisers demand. The OpenCASE AdBridge solution delivers this and creates additional inventory for existing ad sales teams; lowers friction with advertising businesses; provides granular tracking and metering; and delivers ads according to refreshable campaign logic.
OpenCASE AdBridge Key Features
- No burned-in advertising - Separation of content and advertising simplifies service launch
- Updatable creative after download - Ads, Content and Ad insertion points all individually updatable (silent to user)
- Focused targeting - Time & content based targeting of ads
- Protected content - Industry standard content protection, not a proprietary DRM solution
- Maximize impressions - Enforced ad playback prevents fast forward, rewind during ads or playback without ads
- Detailed impression and playback tracking - Playback and ad viewing metrics are captured when user reconnects on-line
- Leverages existing ad infrastructure - Supports integration with existing ad servers and campaign management platforms
- Convert to commerce - Direct integration with OpenCASE pay media platform allows "upsell" to pay media offerings with no additional downloads