ExtendMedia’s OpenCASE AdBridge leverages OpenCASE’s end-to-end digital media delivery architecture to support both streaming and download advertising. In a streaming scenario, OpenCASE provides an integration framework at the player level for all of the major ad campaign management systems. In a download scenario, OpenCASE provides unique client-side technology to manage the local insertion of dynamic advertising provided by the service operator, or a third party campaign manager. AdBridge provides the flexibility to offer both streaming and download advertising, thereby increasing reach and revenue.

OpenCASE AdBridge Key Benefits:

• Flexibility to support streaming & download advertising
  Separation of content and advertising facilities dynamic advertising across streaming and download

• Updatable creative after download

  Ads, Content and Ad insertion points all individually updatable (silent to user)

• Protected download content

  Industry standard content protection, not a proprietary DRM solution

• Maximize impressions

  Advertising across streaming and download services drives ROI

• Detailed impression and playback tracking

  Playback and ad viewing metrics are captured in both streaming and download scenarios

• Leverages existing ad infrastructure

  Supports integration with existing ad servers and campaign management platforms

• Flexible support for creative units

  Industry standard player support for unique creative units