BOSTON, MA and LONDON--(Marketwire - July 7, 2009) - ExtendMedia Corporation today announced the general availability of OpenCASE 3.5, a significantly enhanced version of its multi-screen video monetization platform. OpenCASE 3.5 was purpose-built to meet the needs of content creators and distributors seeking to build, deploy and manage unified video services across PC, TV, and mobile devices.

 

OpenCASE 3.5 introduces a number of enhancements that strengthen the product's standing as the industry's most flexible video monetization platform. Built from the ground up to be platform-neutral, OpenCASE 3.5 includes out-of-the-box integration with leading ad servers, CDNs, DRM providers and encoding platforms, supports both paid and ad-supported business models, and can deliver streamed or downloaded content to multiple devices. Enhancements include:

• Comprehensive Web Services-based SDK -- providing easy integration
  with legacy infrastructure including business rules and workflow engines,
  subscriber billing systems, authentication platforms and payment
  capabilities.
• New Video Player Framework -- including embeddable browser-based
  player widgets in both Adobe Flash and Microsoft Silverlight versions. The
  players also include comprehensive social networking functionality,
  flexible ad network integration, and unlimited skinning and customization.
• Support for Microsoft's PlayReady DRM and Expression Encoder --
  delivering advanced multi-screen DRM capabilities via new plug-ins that
  support Microsoft's latest DRM platform and encoding offerings.
• Platform Enhancements -- increased performance and scalability;
  enhanced roles based access control; improved notification framework, ease
  of use, and customization flexibility.

"As consumers demand seamless access across multiple devices, forward-thinking companies are realizing that a unified platform is the only cost-effective way to deploy a multi-screen video service," said Tom MacIsaac, CEO of ExtendMedia. "Evolving market dynamics and consumer expectations also mean content creators and distributors are under pressure to support both ad-supported and paid business models. OpenCASE has been built specifically to enable profitable, next-generation video service offerings."

 

Available via both hosted SaaS and enterprise license delivery options, ExtendMedia also offers a full range of expert consulting and professional services to help customers and partners maximize their content distribution investment.

 

About ExtendMedia Corporation

ExtendMedia is the leading independent supplier of multi-screen media monetization software that allows media distributors to create, manage, publish, and securely deliver digital content services across broadband, TV and mobile devices. Extend's flagship product, OpenCASE, is a carrier-grade platform that supports both advertising and commerce business models, allows streaming or download content delivery, and provides the flexibility necessary for integration with existing infrastructure and processes. OpenCASE is available in both hosted and enterprise license models. Headquartered in Boston, Mass., ExtendMedia powers initiatives for innovative communications, media and consumer electronics companies including: AT&T, Bell Canada, Hewlett-Packard, SanDisk, and Mitsubishi/UB Cross. For more information, please visit us at www.extend.com.

 

All trademarks, trade names, service marks, and logos referenced herein belong to their respective registered owners.

CONTACTS:

John Connolly
BluePoint Venture Marketing for ExtendMedia
(781) 861-7800
jconnolly@bluepointmktg.com