BOSTON, MA--(Marketwire - March 30, 2009) - ExtendMedia Corporation, a provider of multi-screen digital video software, today announced that Tom MacIsaac has been named the company's Chief Executive Officer (CEO). A member of the ExtendMedia Board of Directors since March 2008, MacIsaac brings nearly two decades of experience in the digital media and advertising industries to the company. As CEO of ExtendMedia, MacIsaac will continue to help drive ExtendMedia's growth in the U.S. and in international markets.

 

MacIsaac was previously CEO of Lightningcast, a pioneering IP video infrastructure provider. At Lightningcast, the first advertising technology platform specifically designed for monetizing broadband video, MacIsaac secured many leading broadband content owners and distributors as customers, including AOL, A&E Networks, Comcast, Disney, Fox, Hulu, MLB, MSN, NBA, Reuters, Scripps Networks, Time Warner Cable, Viacom, Warner Brothers and many others.

 

After AOL acquired Lightningcast in 2006, as SVP Strategy and Corporate Development at AOL, Tom played a major role in the transformation of AOL into a leading, diversified advertising business through his leadership in over $1 billion in AOL acquisitions. In addition, under Tom's leadership, AOL secured key partnerships focusing on the emerging area of multi-platform video monetization, including deals with Hulu, Verizon Wireless and Warner Bros.

 

"Last year was a break-out year for ExtendMedia. We added important new features and capabilities to OpenCASE, our enterprise-class, multi-screen video platform, added several major customers to our roster, expanded our business to new international markets and strengthened our financial position with a significant capital raise," said ExtendMedia's President and Founder Keith Kocho, who will continue with the company in his current capacity. "This year we are poised for continued growth given the increased market demand for digital content solutions. Tom's extensive experience in growing digital media businesses and his deep background in broadband video monetization will be extremely valuable as we lead our company to the next phase of expansion, innovation and global customer adoption."

 

MacIsaac joins ExtendMedia at a time when American's consumption of video on the Web, TV and mobile devices -- the Three Screens -- continues to increase and is now at an all-time high. In its fourth quarter "A2/M2 Three Screen Report," Nielsen Company reported on the market factors driving increased online video viewing, particularly video consumption on mobile phones and other devices. Much of this growth can be attributed to increased mobile content and the rise of the mobile web as a viewing option, Nielsen noted. ExtendMedia helps media and communications companies transform the delivery of digital video across these multiple platforms and through a variety of monetization models.

"I've had the benefit of participating at the Board level in Extend's emergence as the leading independent in its category, and I'm looking forward to working more closely with Keith and the rest of the team as we take advantage of this amazing time, as the video business transforms before our eyes," said MacIsaac. "Extend has a great product set, a strong financial position, a first-rate team of true domain experts, great anchor customers and an enviable competitive position. We look forward to leveraging the ever-increasing global consumption of digital video to bring ExtendMedia's solutions to a wider array of media and communications companies and to helping our customers shape the future of video."

 

MacIsaac most recently served as a Venture Partner at BlueRun Ventures, a global venture capital firm with over $1 billion under management, where he focused on Internet and mobile media investments and as President of Cove Street Partners, a boutique investment and advisory firm working with entrepreneurs and investors to create and build broadband video and advertising companies. In addition to his tenures at AOL and Lightningcast, MacIsaac founded web and mobile messaging company Backwire, Inc. which was acquired by Leap Wireless. MacIsaac also served as President of AOL joint venture AOL Select and has served as a Venture Partner and Special Advisor to leading venture and private equity firms. Before entering the digital media arena, MacIsaac was a corporate lawyer at the global law firm Dechert.

 

About ExtendMedia Corporation

ExtendMedia is the leading independent supplier of multi-screen media monetization software that allows media distributors to create, manage, publish, and securely deliver digital content services across broadband, TV and mobile devices. Extend's flagship product, OpenCASE, is a carrier-grade platform that supports both advertising and commerce business models, allows streaming or download content delivery, and provides the flexibility necessary for integration with existing infrastructure and processes. OpenCASE is available in both hosted and enterprise license models. Headquartered in Boston, Mass., ExtendMedia powers initiatives for innovative communications, media and consumer electronics companies including: AT&T, Bell Canada, Hewlett-Packard, SanDisk, and Mitsubishi/UB Cross. For more information, please visit us at www.extend.com.

 

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CONTACTS:

Erica Camilo
BluePoint Venture Marketing for ExtendMedia
781-861-7800
ecamilo@bluepointmktg.com