LONDON, U.K. - Dec. 8, 2008 - ExtendMedia Corporation continues to build a global presence, today announcing a strategic partnership with ioko and the appointment of software and telecommunications industry veteran Roger Sherwood to lead ExtendMedia's EMEA sales and business development initiatives.

A technology firm specializing in designing, building and running world-class IT platforms on behalf of large, global Media and Entertainment enterprises, ioko has built long-term relationships with current customers around the globe, including NewsCorp BSkyB, Channel 4 Television, Coors Brewers, the BBC, British Airports Authority and ITV. Building on initial successes with joint media and telecommunications customers, ioko will leverage ExtendMedia's content service delivery platform and expertise to build lucrative multi-platform digital media business and new lines of revenue for their customers and partners.

"We are committed to helping companies transform their businesses with the next generation of technology and service offerings, and we pride ourselves in partnering with the world's leading and most advanced technology vendors," said John Griffin, Chief Sales and Marketing Officer, ioko. "Our partnership with ExtendMedia builds on that tradition as they are a proven leader in the space with a shared dedication to innovation and excellence. Leveraging ExtendMedia's technology, we will be able to further streamline multi-platform initiatives for our global customer base."

The industry is realizing the revenue potential of multi-screen broadband video as worldwide video consumption changes. Content owners and service providers around the globe, from North and South America to Europe and Asia, are facing the same challenge: they need to think beyond the TV, Internet or mobile screen as standalones and give consumers easy access to high-quality video content across networks and devices. Recently, thought leaders from ExtendMedia and ioko joined Screen Digest analyst Dan Cryan for a Total Telecom Web presentation titled, "How to Build a Digital Media Business Across Screens." To watch the presentation, please visit: http://www.totaltele.com/Show.aspx?i=790.

ExtendMedia and ioko will work together to help telecommunications, media and consumer electronics companies worldwide deliver engaging, consumer-facing digital content through various service and monetization models. OpenCASE 3.0, ExtendMedia's end-to-end digital content service delivery platform, provides an enhanced foundation on which to build digital media businesses and streamlines the management, publishing and delivery of content across multiple platforms including PCs, televisions and mobile devices.

In addition, ExtendMedia recently 'appointed a Director of EMEA Sales and Business Development. Roger Sherwood brings more than 10 years of experience in the digital media, software and telecommunications sectors with a focus on sales, relationship building and international business development for rapidly growing organizations. A seasoned executive, Sherwood most recently served as Vice President of Global Services at ARRIS, Inc. He has also held management roles at Amdocs, Nortel and Sigma-Systems. He will oversee the development and management of ExtendMedia's EMEA sales strategy and operations.

"We're continuing to extend our global presence to meet increasing market demand, quickly becoming a global force through strategic executive expansion and partnerships with industry leaders like ioko," said Keith Kocho, president and founder, ExtendMedia. "We share a fundamental passion for building digital media businesses, rather than simple initiatives, and ioko has the scale, expertise and flexibility to handle large, mission-critical deployments to meet the needs of our joint customers."

To learn more about the OpenCASE™ platform, please visit:
http://www.extend.com/products/index.php.

About ioko
ioko designs, builds and runs digital media platforms for media and entertainment companies worldwide. Systems integrated and managed by ioko enable digital media to be delivered across broadcast, broadband and mobile networks to televisions, computers, mobile phones and other digital devices. They power the platforms of many media organizations - providing millions of streams and downloads to millions of users around the globe.

About ExtendMedia Corporation
ExtendMedia's digital content service delivery platform offers unrivaled flexibility and versatility to create, control and securely deliver high-quality digital media content across broadband, TV and mobile devices in both paid media and ad-supported formats. Headquartered in Boston, Mass., ExtendMedia powers initiatives for innovative communications, media and consumer electronics companies including: AT&T, Bell Canada, NBC, Hewlett Packard, SanDisk, SHOWTIME, NASCAR, and Mitsubishi. For more information, please visit us at http://www.extend.com.

All trademarks, trade names, service marks, and logos referenced herein belong to their respective registered owners.

EXTENDMEDIA CONTACTS:
Erica Camilo
BluePoint Venture Marketing for ExtendMedia
(781) 861-7800
ecamilo@bluepointmktg.com

IOKO CONTACTS:
Rozzyn Boy, 020 7386 1490 (UK)
Firefly
Rozzyn.Boy@fireflycomms.com