BOSTON, Mass. - November 12, 2008 - ExtendMedia Corporation, today announced the general availability of OpenCASE 3.0, an end-to-end digital content service delivery platform that streamlines the management, publishing and delivery of content across multiple platforms including PCs, televisions and mobile devices.

With OpenCASE 3.0, telecommunication, media, and consumer electronics companies can deliver engaging, consumer-facing digital content through various service models including, streaming, secure retail and on-demand offerings. In addition, ExtendMedia's flexible monetization capabilities can simultaneously support multiple business models, including pay media, subscriptions, rentals and ad-supported.

"Delivering the next generation of consumer media experiences will entail distributing content across the TV, PC and mobile screens and supporting it with multiple business models," said Anton Denissov, a digital media analyst with Parks Associates. "To successfully create such experiences, media companies and service providers need robust, flexible and scalable distribution solutions that can blend multiple technologies and business models while remaining transparent to the consumer."

With OpenCASE 3.0, a content or service provider can define sophisticated business rules to control every aspect of the content service lifecycle including ingestion, metadata management, encoding, encryption, packaging, pricing, ad insertion, syndication, distribution and promotion, from a modular, workflow-driven interface.

"Whether you're an established content owner who wants to sell directly to consumers and offer premium, high-quality downloaded content or a distributor launching an ad-supported streaming video service - OpenCASE provides the tools to get it done," said Keith Kocho, President and Founder of ExtendMedia. "We put the service provider in control by giving them the flexibility to meet changing market needs, such as pay media and advertising, and an open architecture to integrate with existing systems. OpenCASE has become and continues to be a trusted foundation on which providers are building their digital media businesses."

OpenCASE 3.0 reflects evolving broadband video market needs and the specific input of some of the world's leading video rights holders and distributors. The solution includes a number of key capabilities to meet the requirements of the rapidly changing online video market, including:

• Ad Server / Ad Network Integration - OpenCASE AdBridge™ SDK for ad network integration, allowing service and content providers to leverage existing Ad Serving / Ad Network platforms.
  
  
• P2P Content Delivery - Content delivered using P2P reduces service provider bandwidth cost allowing for HD content to be delivered in a cost effective manner.
  
  
• Atom & RSS Support - Product catalog exposed and published via ATOM or MediaRSS feeds to allow for easy integration with third-party solutions, including Advertising Campaign Managers, Streaming Players, Desktop Players and catalog indexing by Search Engines.
  
  
• Workflow Enhancements - Enable administrators to easily handle large product catalogs and manage n-screen unified ingestion processes through enhanced search and product/asset management.
  
  
• Ingestion Enhancements - Streamline ad-supported automation processes, by allowing ad insertion timestamp information to be ingested as part of the asset metadata to facilitate full automation of ad-supported assets.
  
  
• Modular Player Platform - Provides greatly expanded customization capabilities, facilitating branding via quick skinning (e.g. graphics, fonts, colors) as well as complex customizations involving layout changes and adding additional customized functionality (e.g. Social Network support).
  
  
• Service Isolation - Provide the flexibility for multiple OpenCASE powered solutions to run as separate service applications on same PC allowing customers to more easily brand and customize their application to suit specific requirements.
  
  

About ExtendMedia Corporation
ExtendMedia's digital content service delivery platform offers unrivaled flexibility and versatility to create, control and securely deliver high-quality digital media content across broadband, TV and mobile devices in both paid media and ad-supported formats. Headquartered in Boston, Mass., ExtendMedia powers initiatives for innovative communications, media and consumer electronics companies including: AT&T, Bell Canada, NBC, Hewlett Packard, SanDisk, SHOWTIME, NASCAR, and Mitsubishi. For more information, please visit us at http://www.extend.com.

All trademarks, trade names, service marks, and logos referenced herein belong to their respective registered owners.

CONTACTS: