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"ExtendMedia's expertise in powering digital media commerce has proven to be a valuable asset to HP and our recently announced Video Merchant Services business. With Extend's help, we're delivering transformative solutions that will enable retailers to monetize new digital media delivery options for entertainment content."

Willem de Zoete,
Vice President and General Manager,
Digital Entertainment Services at HP.
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Press Release
ExtendMedia Moderates Panel on the Content, Platforms and Technologies
Emerging from Broadband Technology at Advertising 2.0 New York

BOSTON MA - (June 4, 2008) - ExtendMedia Corporation, a provider of digital content services software, will moderate a panel at Advertising 2.0 New York with experts from BlackArrow, Hulu, Joost, Mediaedge, MediaVest and NBC Universal Digital Media titled "Strategic Relationships: Broadband, TV and Advertising - New Content, New Platforms, New Technologies" on Thursday, June 5.


Chief Marketing Officer Chris Gardner, will moderate a discussion on the future of broadband and its role in the movement for social, technological and commercial change. Additionally, panelists will discuss how content, advertising and commerce play a significant role. Attendees will learn:


  • How broadband is changing the way consumers experience online video and communicate via phone and mobile systems
  • How brands, agencies, technology providers, content providers and consumer electronics manufacturers all play a significant role in the broadband video and communication platforms available to consumers


When:

What:


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Where:

June 5, 2008 at 3:45 pm ET

"Strategic Relationships: Broadband, TV and Advertising - New Content, New Platforms, New Technologies"

Chris Gardner, Chief Marketing Officer of ExtendMedia, Moderator; Adam Shlachter, Senior Partner and Group Director for Mediaedge; Christopher Grosso, Senior Vice President of Emerging Digital Businesses for NBC Universal Digital Media; David Clark, EVP of Global Advertising and General Manager of North America for Joost; Chris Hock, Senior Vice President of Product Management for BlackArrow; Jean-Paul Colaco, Senior Vice President of Advertising for Hulu; Jen Soch Vice President, Director of Advance TV for MediaVest USA

Advertising 2.0: New York, NY

About ExtendMedia Corporation

ExtendMedia's digital content service delivery platform offers unrivaled flexibility and versatility to create, control and securely deliver high-quality digital media content across broadband, TV and mobile devices in both paid media and ad-supported formats. Headquartered in Boston, Mass., ExtendMedia powers initiatives for innovative communications and media companies including: Bell Canada, Cablevision, ClickStar, Hewlett Packard, NBC, Nelvana Entertainment and SHOWTIME. For more information, please visit us at http://www.extend.com.


All trademarks, trade names, service marks, and logos referenced herein belong to their respective registered owners.


CONTACTS:

John Connolly
BluePoint Venture Marketing for ExtendMedia
781-861-7800
john@bluepointmktg.com

Jordy Koski
ExtendMedia
416-535-4222 x2318
jkoski@extend.com