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"PlayON! is continually looking for ways to improve the value of our video offerings with consumers and advertisers. With ad-supported game highlights distributed for free to news sites, social communities and mobile devices, fans can connect with their favorite teams and players on their time. With ExtendMedia, we are able to expand beyond our current live and VOD products, to download-to-own games and portable highlights."

Phil Sharpe,
Senior Vice President and General Manager,
PlayON! Sports.
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Press Release
ExtendMedia Selected by AlwaysOn as a Northeast 100 Top Private Company Award Winner
Recognized for Creating New Business Opportunities in High-Growth Markets through Game-Changing Technology

BOSTON MA - (April 2, 2008) - ExtendMedia Corporation a provider of digital content services software, today announced that it has been chosen by AlwaysOn as one of the Northeast 100 Top Private Companies. The first-annual Northeast 100 list was compiled by the AlwaysOn editorial panel. In order to be eligible for the list, companies in the Northeastern United States had to be creating new business opportunities in high-growth markets, demonstrating significant market traction and pursuing game-changing technology in a key sector.


"For the first annual elite Northeast 100 list we surveyed more than 500 venture investors, investment bankers, and technology insiders, who nominated hundreds of companies to determine the Northeast 100 winners," said Tony Perkins, Founder and Editor, AlwaysOn Network. "Each of the Northeast 100 winners had to demonstrate leadership among their peers in the following areas: innovation, market opportunity, commercialization, media buzz, and stakeholder value creation. We congratulate them all on this great honor!"


ExtendMedia and the Northeast 100 Top Companies for 2008 will be honored at the AlwaysOn Venture Summit East to be held April 7 - April 9, 2008, at the Four Seasons Hotel in Boston, MA. Venture Summit East a two-day gathering that highlights the significant economic, political and technology trends impacting the global growth investor. Venture Summit East features the most influential institutional investors, venture capitalists, corporate buyers, investment bankers and research analysts in the Eastern US in keynote presentations and panel debates. The idea behind the Northeast 100 companies list is to identify the most promising entrepreneurial opportunities and investments in the Northeast region's technology industry.


ExtendMedia's OpenCASE, is a digital media services platform that is purpose-built to satisfy the demanding needs of the media market for an enterprise-class, digital content service delivery platform. Built on a service-oriented architecture, OpenCASE can be rapidly deployed and integrated with existing operational systems - giving customers unrivaled flexibility and versatility to create, control and securely deliver high-quality media services.


"We have seen the digital video landscape change rapidly in the past few years, as content owners rush to get their video online, while discovering which monetization model works best with their audience," said Keith Kocho, Founder and President of ExtendMedia. "ExtendMedia is proud to be helping some of the top media companies in the industry realize their online potential, and are excited to be recognized among the top companies in our region. This award is a true validation to our efforts as innovators in digital content delivery and we commend all others whom we are sharing this honor with."


About The AlwaysOn Venture Summit East
Venture Summit East is a two-day gathering that highlights the significant economic, political and technology trends impacting the global growth investor. Venture Summit East features the most influential institutional investors, venture capitalists, corporate buyers, investment bankers and research analysts in the Eastern US in keynote presentations and panel debates. The goal of Venture Summit East is to match growth-company buyers and sellers and identify the most promising innovation-driven, growth investment opportunities.


About ExtendMedia Corporation
ExtendMedia's digital content service delivery platform offers unrivaled flexibility and versatility to create, control and securely deliver high-quality digital media content across broadband, TV and mobile devices in both paid media and ad-supported formats. Headquartered in Boston, Mass., ExtendMedia powers initiatives for innovative communications and media companies including: Bell Canada, Cablevision, Major League Baseball, Hewlett Packard, NBC, Nelvana Entertainment and SHOWTIME. For more information, please visit us at http://www.extend.com


All trademarks, trade names, service marks, and logos referenced herein belong to their respective registered owners.


About AlwaysOn
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, AlwaysOn continued to lead the media industry in innovation by introducing a social network where members can connect and engage. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, AlwaysOn Hollywood, AlwaysOn Media and and GoingGreen) and quarterly print "blogozine" by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, AlwaysOn is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.


Contacts:


For ExtendMedia
BluePoint Venture Marketing
Andrew Soucy
Ph: 781-861-7800
andrew@bluepointmktg.com
For AlwaysOn Venture Summit East
Lois Paul & Partners
Michael Parker
Ph: 781-782-5714
alwayson@lpp.com