ExtendMedia Debuts Downloadable, Refreshable and Portable Advertising Capabilities for Online Video Services
Content Owners Can Now Manage Advertising Content, Targeting and Timing After the Content Is Downloaded By Consumers
BOSTON, Mass. - Dec. 13, 2007 - ExtendMedia Corporation, a provider of digital content services software, today introduced the general availability of OpenCASE™ AdBridge™, which allows content owners and distributors to optimize video advertising campaigns, even after the consumer downloads it. The latest addition to ExtendMedia's digital content services platform, OpenCASE™, enables companies to maintain flexibility of what, when and how advertising content is delivered through free, ad-supported digital media downloads.
"There are really only two prevalent business models for downloaded content today - pay media services like iTunes and illegal file sharing," said Keith Kocho, Founder of ExtendMedia. "We think OpenCASE AdBridge gives companies and consumers a new alternative - advertising that can be managed, refreshed, and updated after the initial download."
ExtendMedia's OpenCASE AdBridge:
- Provides end-to-end management of videos and associated advertising campaigns
- Governs which ads accompany downloaded videos based on time and content targeting
- Automatically updates downloaded advertising content and timing based on changes to campaigns and video product definitions
- Monitors and reports on advertising and video playback metering data
- Enforces must-watch advertisements by controlling playback environment
- Syndicates appropriate ad-supported product content to partner portals
- Leverages industry-standard DRM technologies, not a proprietary encoding process
"The ability to deliver legitimate downloadable video absent a consumer payment represents a whole new use case for portable and/or offline broadband video consumption. As content providers of all stripes continue their quest to monetize their broadband video assets, ad-supported downloads offer them a new and attractive way of appealing to consumers," said Will Richmond, President of Broadband Directions LLC, a market intelligence and publishing firm specializing in broadband video.
ExtendMedia's flagship product, OpenCASE, is an end-to-end, enterprise-class digital content services delivery platform that can be rapidly deployed and integrated into existing systems. OpenCASE offers modules that can be used separately or together for automated asset management workflow, metadata management, DRM, encoding, commerce model support, publishing and distribution.
About ExtendMedia Corporation
Headquartered in Boston, Mass., ExtendMedia provides a digital content service delivery platform that enables content rights holders and distributors to quickly create, manage, secure, and monetize content services across broadband, TV and mobile devices.
The company's flagship product offering, OpenCASE, is purpose-built to satisfy the demanding needs of the media market for an end-to-end, enterprise-class, digital content service delivery platform. Built on a service-oriented architecture, OpenCASE can be rapidly deployed and integrated with existing operational systems giving customers unrivaled flexibility and versatility to create, control and securely deliver high-quality media services. The product supports both pay media and advertising business models and is available as an ASP or as an enterprise-licensed, on-premise offering.
ExtendMedia has over 15 years of experience working closely with the world's most successful and innovative communications and media companies including: NBC, SHOWTIME, Hewlett Packard, Cablevision, Nelvana Entertainment, Bell Canada, Manitoba Telecom Services and ClickStar. For more information, please visit us at http://www.extend.com.
All trademarks, trade names, service marks, and logos referenced herein belong to their respective registered owners.
CONTACTS:
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Kim Pegnato BluePoint Venture Marketing for ExtendMedia 781-861-7800 kim@bluepointmktg.com Jordy Koski ExtendMedia 416-535-4222 x2318 press@extend.com |
