ExtendMedia Outlines Pathways to Broadband Video Supremacy at CONNECTIONS: The Digital Living Conference
Defines Key Technology, Business Model Steps for Success As Content Players Transition to IP-delivered Digital Media Revenue Streams
BOSTON MA - (April 27, 2007) - ExtendMedia Corporation (http://www.extend.com) will outline the pathways for media and entertainment companies to achieve early leadership in broadband-delivered video content at next week's CONNECTIONS: The Digital Living Conference event.
Strategies for building a business around broadband-delivered video are still hotly debated, and very much in flux, despite soaring consumer consumption of Internet videos that is projected to reach 80 percent of all Internet viewers by 2010.¹ While traditional ad-supported content will likely account for 85 percent of online video revenues this year, download-to-own services will likely account for nearly 40 percent of total revenues by 2010.² In response, content players are debuting new variants on the classic business models, keeping one eye on their existing traditional proprietary-network delivered assets, while keenly monitoring the pace of evolving revenue streams.
ExtendMedia's founder Keith Kocho will analyze recent deployments by SHOWTIME, ClickStar, HP and its work for Wal-Mart's video download site, Nelvana Entertainment, and other new direct-to-consumer online video offerings. Their lessons on flexibility, control and time-to-market advantages frame an invaluable guide to MSOs, telcos, retailers and content distributors who are planning similar initiatives. Highlighting important choices such as ASP hosting versus on-premises enterprise software; integration with existing infrastructure versus stand-alone new application additions; and methods for advertising/syndication, Kocho will specify the underpinnings of success for transforming the global distribution of digital entertainment content to IP-based networks.
|
WHO: WHAT: WHEN: WHERE: |
Keith Kocho, Founder, ExtendMedia "Next Steps for Video: The Consumer's In Charge!" Wednesday, May 2, 1:40 - 2:45 pm PDT CONNECTIONS: The Digital Living Conference and Showcase Santa Clara Convention Center, Santa Clara CA -- Grand Ballroom C-D |
ExtendMedia provides the OpenCASE® software platform that is purpose-built to satisfy the demanding needs of the media market for an end-to-end, enterprise-class, digital content service delivery platform. Its broadband content management capabilities allow businesses to flexibly deliver, control and capitalize upon both on-demand or advertising-supported content.
Now in its eleventh year, CONNECTIONS™: The Digital Living Conference and Showcase, produced by Parks Associates in partnership with the Consumer Electronics Association, is the largest executive conference and showcase dedicated to advanced digital lifestyle solutions for residential and mobile environments
About ExtendMedia Corporation
Headquartered in Boston, MA, ExtendMedia provides a digital content service delivery platform that enables content rights holders and distributors to quickly create, manage, secure, and monetize content services across broadband, TV and mobile devices.
The company's flagship product offering, OpenCASE, is purpose-built to satisfy the demanding needs of the media market for an end-to-end, enterprise-class, digital content service delivery platform. Built on a service-oriented architecture, OpenCASE can be rapidly deployed and integrated with existing operational systems giving customers unrivaled flexibility and versatility to create, control and securely deliver high-quality media services. The product is available as an ASP or as an enterprise-licensed, on-premise offering.
ExtendMedia has over 15 years of experience working closely with the world's most successful and innovative communications and media companies including: SHOWTIME, Hewlett Packard, Cablevision, Nelvana Entertainment, Bell Canada, Manitoba Telecom Services and ClickStar. For more information, please visit us at http://www.extend.com.
All trademarks, trade names, service marks, and logos referenced herein belong to their respective registered owners.
¹ eMarketer, Internet Video Audience report, December 18, 2006.
² Parks Associates, as cited in InformationWEEK, 1/22/07, "Consumers Like Online Video, But Business Model Still Evolving," by Antone Gonsalves.
Contacts:
|
Mike Coulson ExtendMedia 416-535-4222 x2210 press@extend.com |
Mary Kae Marinac MKM Corporate Communications 978-685-3136 mkmarinac@comcast.net |
