At NAB, ExtendMedia Previews Solutions for Direct-to-Consumer Digital Media with IBM
New Solutions Help Media Companies Gain Control over IP Distribution Channels with IBM Digital Consumer Solution, ExtendMedia's OpenCASE digital media platform
BOSTON, MA - (April 11, 2007) - At next week's National Association of Broadcasters (NAB) 2007 event, ExtendMedia Corporation (http://www.extend.com) will participate in IBM's booth to showcase new solutions for media companies to transform their global distribution of digital entertainment content to IP-based networks.
As media companies navigate the "media divide" - the conflict between traditional content owners and media distributors - media companies are reviewing entire business models to meet both immediate and long-term challenges. IBM's global media and entertainment expertise along with ExtendMedia's comprehensive digital media management capabilities can help firms swiftly capture leadership in the evolving digital marketplace.
The companies will demonstrate IBM's Digital Consumer solution, which supports the end-to-end business process for acquisition, management, marketing and distribution of digital content to consumers, whether direct or through intermediaries. The ExtendMedia OpenCASE® application forms a key part of this solution and demonstrates how organizations can quickly get a digital offering to market to target multiple consumer devices. ExtendMedia's flagship OpenCASE software platform provides broadband content management capabilities so that businesses can flexibly deliver, control and capitalize upon both on-demand or advertising-supported content.
"The experience of the music industry speaks volume to what's at hand in the broadcast realm," said Keith Kocho, founder of ExtendMedia. "We're proud to work in concert with IBM to help companies accelerate their readiness for the global IP distribution".
|
WHO: WHAT: WHEN: WHERE: |
Representatives of ExtendMedia and IBM New digital consumer distribution solutions for media companies transitioning to global IP delivery of their content - as powered by IBM and ExtendMedia's OpenCASE digital media content management solutions Monday, April 16 thru Thursday, April 19, 2007 starting at 9 am PT NAB 2007, Las Vegas Convention Center, South Hall Upper Floor IBM booth # SU7820 |
About ExtendMedia Corporation
Headquartered in Boston, MA, ExtendMedia provides a digital content service delivery platform that enables content rights holders and distributors to quickly create, manage, secure, and monetize content services across broadband, TV and mobile devices.
The company's flagship product offering, OpenCASE, is purpose-built to satisfy the demanding needs of the media market for an end-to-end, enterprise-class, digital content service delivery platform. Built on a service-oriented architecture, OpenCASE can be rapidly deployed and integrated with existing operational systems giving customers unrivaled flexibility and versatility to create, control and securely deliver high-quality media services. The product is available as an ASP or as an enterprise-licensed, on-premise offering.
ExtendMedia has over 15 years of experience working closely with the world's most successful and innovative communications and media companies including: SHOWTIME, Hewlett Packard, Cablevision, Nelvana Entertainment, Bell Canada, Manitoba Telecom Services and ClickStar.For more information, please visit us at http://www.extend.com
All trademarks, trade names, service marks, and logos referenced herein belong to their respective registered owners.
Contacts:
|
Mike Coulson ExtendMedia Corp. 416-535-4222 x2210 press@extend.com |
Mary Kae Marinac MKM Corporate Communications 978-685-3136 mkmarinac@comcast.net |
